Privacy Policy
Effective Date: September 26, 2025
Authentic Heroes, Inc. (“Authentic Heroes,” “we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use AuthenticHeroes.com (the “Site”) or purchase our products and services, including physical apparel and digital collectibles such as NFTs (collectively, the “Services”).
By using our Services, you agree to the terms of this Privacy Policy. If you do not agree, please discontinue use of our Services.
1. Information We Collect
We collect the following categories of information:
a. Information You Provide
Account and Purchase Information: Name, email address, billing/shipping address, payment details, and order history.
Communication Information: Information you provide when you contact us (e.g., customer support, inquiries).
b. Automatically Collected Information
Device Information: IP address, browser type, operating system, and access times.
Usage Data: Pages you view, links you click, and actions you take on our Site.
Cookies & Tracking Technologies: We use cookies and similar technologies to enhance your browsing experience and analyze site usage.
c. Blockchain Records
When you purchase a digital collectible (e.g., NFT), transaction details may be permanently recorded on a blockchain. This information may include your digital wallet address and transaction ID. We do not control, and are not responsible for, the security or privacy of blockchain networks.
2. How We Use Your Information
We use your information for the following purposes:
To process and fulfill your orders.
To verify authenticity and maintain provenance of physical and digital collectibles.
To communicate with you about your purchases, account, or customer service requests.
To improve our Services, Site performance, and customer experience.
To comply with legal obligations and enforce our Terms of Service.
3. Sharing Your Information
We do not sell your personal information. We may share your information only in the following circumstances:
Service Providers: With vendors who perform services on our behalf (e.g., payment processors, shipping companies, IT support).
Legal Requirements: When required by law, regulation, or court order, or to protect our legal rights.
Business Transfers: In connection with a merger, sale, or acquisition of all or part of our company.
Blockchain: Information related to digital collectible transactions may be publicly accessible on blockchain networks outside our control.
4. Data Retention
We retain your information as long as necessary to provide Services, comply with legal obligations, resolve disputes, and maintain records of authenticity and provenance. Blockchain records are immutable and may be permanent.
5. Data Security
We use reasonable administrative, technical, and physical safeguards to protect your personal information. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.
6. Your Rights
Depending on your location, you may have rights under privacy laws such as the California Consumer Privacy Act (CCPA) or the EU General Data Protection Regulation (GDPR). These rights may include:
Accessing the personal information we hold about you.
Requesting correction or deletion of your personal information (subject to exceptions, such as immutable blockchain records).
Opting out of certain data processing, including marketing communications.
Requesting portability of your data.
To exercise these rights, please contact us at cs@authenticheroes.com.
7. International Users
If you are located outside the United States, please note that your information will be transferred to and processed in the United States, where data protection laws may differ from those in your jurisdiction.
8. Children’s Privacy
Our Services are not directed to children under 13 (or the age of majority in your jurisdiction). We do not knowingly collect personal information from children. If we learn we have collected such information, we will delete it.
9. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will post the revised version with an updated “Effective Date” on this page. Your continued use of our Services after changes are posted constitutes your acceptance of the revised Privacy Policy.
10. Contact Us
If you have questions or concerns about this Privacy Policy, please contact us at:
Authentic Heroes, Inc. 55 Madison Avenue, Suite 400
Morristown, NJ 07960
Email: cs@authenticheroes.com